Social Media
Social media can drive more people to your website or local business. This can lead them to become potential customers. Always have an active social media account because inactive accounts will not be found on their respective platforms.
Email can be use to promote deals, and inform your new customers that came from social media . This will turn your new customers into returning ones. Make sure to collect your customers’ emails to start sending them information whether it’s new blog post or a great deal.
Website
Having a well optimized website is key for gathering new customers. If your website is not mobile optimized you are losing out on a lot of potential customers because mobile browsing is overtaking desktop browsing. Speed is also important. If your website is slow you will lose potential customers.
Marketing
Marketing is a key part in getting found online. Facebook marketing can provide a lot of potential customer as there are 2+ billion active users on Facebook now. Google ads is also great for getting your brand found as Google is still the number one search engine.